Isuzu Motors India Starts Local Production, Rolls out First India-made MU-7

-Starts local production of sports utility vehicle
-Plans to increase national footprint to 60 outlets by end of 2015-16
-Plans to Launch a unique one-of-its kind service ‘Isuzu Insight’ for valued customers
-The Premium seven-seater sports utility vehicle features a bold and aggressive design with an unmatched interior space and ride comfort

Isuzu Motors India, the global diesel engine expert, announced start of local production of its vehicles and rolled out its first India-manufactured, BS4 compliant sports utility vehicle MU-7, at a press conference held at Chennai. The MU-7 inherits Isuzu’s diesel-engine expertise and is endowed with superior fuel efficiency and outstanding engine performance. A 3-metre wheel-base makes the MU-7 one of the longest SUVs available in India, offering luxurious and spacious interiors.

With the launch of first India produced vehicle, Isuzu also announced a unique service initiative ‘Isuzu Insight’ to its valued customers. As the name suggests Isuzu Insight will provide insights of an individual’s driving habits and style, thereby helping them improve their fuel efficiency and vehicle performance.

To increase its national presence and reach out to a wider customer base, Isuzu is planning to beef up its dealer network to 60 outlets by end of 2015-16. Globally, Isuzu is well known for its strong associations with dealers and operates as a community. Isuzu is planning to follow a similar approach in India.

The company also announced that its Chennai showroom will be inaugurated tomorrow, December 11, 2013. The showroom is being opened in the upcoming Industrial & IT suburb of Ambattur in Northern Chennai.

Isuzu has a contract manufacturing agreement with Hindustan Motors (HML) under which HML is contract assembling CKD kits of Isuzu’s sports utility vehicle MU-7 and pick-up truck D-Max, at its Thiruvallur, Chennai plant. Isuzu’s own manufacturing plant is likely to be operational by 2015-16. The company has earmarked a total investment of Rs. 3000 crores for this plant which is expected to have a capacity of 1,00,000 to 1,20,000 units once fully operational. Isuzu signed a MoU with the Government of Andhra Pradesh earlier this year - to set up a LCV manufacturing facility at Sri City, Hyderabad. Mr. Takashi Kikuchi – Managing Director, Isuzu Motors India Pvt. Ltd commented on the occasion, “We are extremely happy to begin the local assembly of our products in India. It is the culmination of our extensive research over the last 3 years to understand the Indian market. India is a key region in Isuzu’s global growth strategy for its emerging markets and as an important manufacturing hub in the future. In the next 5 years, our focus will be to accelerate our business and establish Isuzu as an important player in the pickup trucks and utility vehicles market in India.”

Mr. Kikuchi further added, “We are delighted to launch the India made MU-7 today. This is a water-shed event in the long history of Isuzu in India. The MU-7 SUV is known for its ruggedness, durability and fuel efficiency and is a proven and successful SUV in other key markets. I am sure the Indian customers will enjoy its extra spacious and comfortable ride.”

Isuzu’s entry into India is a great example of importance of India being a key market for Japanese business conglomerates. Last week, the Japanese emperor’s historic six-day long visit to India reaffirmed Japan’s commitment towards strengthening bilateral ties between the two countries. The Emperor also visited Chennai during this tour, an affirmation of the growing importance of the South in both business and cultural context of Indo-Japan relationship.


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